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Universal Analytics to Google Analytics 4: A Seamless Transition Guide for Enhanced Data Insights
When Google introduced its Universal Analytics system in 2012, it was meant to set a standard for collecting and organizing websites’ user and traffic data. It did so very successfully – today, it is by far the most popular analytics tool on the market, due in no small part to the fact that it is…

WordPress Website Maintenance: Do I really need it for a successful website?
WordPress Website maintenance is key to a successful website for many reasons: Security: Websites are vulnerable to hacking, malware, and other security breaches. Regular website maintenance can ensure that the website is protected from such threats. Functionality: Over time, a website’s code and plugins can become outdated and may cause problems with the website’s functionality.…

Are You Prepared for New Website Privacy Laws?
Happy holidays! With the new year beginning, it’s important to be aware of new privacy laws going into effect in 2023 that could impact your business. Legislatures have been busy this year, and there are 6 laws that could require you to make changes to your privacy policies and website terms in the new year.…

How to Set Google Analytics Goals for Your Business
Google Analytics is one of the best possible tools for monitoring the online performance and success of your business. It grants you access to monumental amounts of data, all collected in one easy-to-use dashboard. It’s even free! However, while out-of-the-box metrics like total pageviews, devices, and demographics can tell you a lot about how your…

How Much Money Could a WordPress Care Plan Save You?
Many business owners ask themselves if a WordPress care plan is really worth it. After all, paying monthly or yearly fees can be a major part of your business’ annual costs. If you’re going to repeatedly pay for something, it better be worth it! Is a WordPress Care Plan Worth It? With our own small…

DOJ Issues New Web Accessibility Guidelines
In light of recent increases in litigation and a sense of public confusion regarding web accessibility requirements, the Department of Justice (DOJ) has issued new, more detailed guidance on what is required under the Americans with Disabilities Act (ADA). New Web Accessibility Guidance Issued After Long Silence Many business owners and public institutions have expressed…