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How to Set Google Analytics Goals for Your Business
Google Analytics is one of the best possible tools for monitoring the online performance and success of your business. It grants you access to monumental amounts of data, all collected in one easy-to-use dashboard. It’s even free! However, while out-of-the-box metrics like total pageviews, devices, and demographics can tell you a lot about how your…
How Much Money Could a WordPress Care Plan Save You?
Many business owners ask themselves if a WordPress care plan is really worth it. After all, paying monthly or yearly fees can be a major part of your business’ annual costs. If you’re going to repeatedly pay for something, it better be worth it! Is a WordPress Care Plan Worth It? With our own small…
DOJ Issues New Web Accessibility Guidelines
In light of recent increases in litigation and a sense of public confusion regarding web accessibility requirements, the Department of Justice (DOJ) has issued new, more detailed guidance on what is required under the Americans with Disabilities Act (ADA). New Web Accessibility Guidance Issued After Long Silence Many business owners and public institutions have expressed…
WordPress vs. Shopify for Ecommerce
If you are wondering how to get started with your online store, you have probably come across discussions of what platform is most suitable. While there are many options for success in the ecommerce sphere, the two most prominent choices are Shopify and WordPress. As with any comparison, there are pros and cons to both…
Essentials to Include on Business Social Media Pages
Just like your website, word-of-mouth, and marketing efforts, social media is one more important way that potential customers can learn about you. As a marketing tool, social media has so many advantages. To list just a few, it is free (unless you decide to promote your posts or page), it has global reach, and it…
Web Accessibility for Older Adults
In recent years, discussions of web accessibility have become much more prevalent. Much like the wave of physical accessibility legislation that led to new buildings being built in a much more accessible way and old buildings being appropriately retrofitted, we are now recognizing that everyone has the right to access websites and digital services in…