How to maximize content effectiveness

Why isn’t your content bringing in clients?

We’ve all been there: it’s midnight, and you’re hungry and desperate. With your creativity drained by sleep deprivation and a longing for a good burger, you type “food open near me” into the Google search bar. In seconds, you’re browsing the list of every open restaurant in a 2-mile radius, already salivating. You have satisfied your quest.

Because of the way search engines are structured, it’s never hard to find a restaurant in your area. Google, Bing, and other make it easy with lists you can sort by distance or price. Unfortunately, when it comes to professional services firms and retailers, things aren’t so easy. It’s one thing to optimize your site’s SEO and focus on showing up on the first page of search results for “tax firm Savannah.” Nailing these obvious search terms is a great place to start when trying to attract more clients and become more relevant in your community.

However, in order to reach a broader audience and rise to the position of industry leader, you need nuanced content directed to your target audience. The best way to attract clients is by having answers to the right questions. But how do you know which questions your target audience is asking? This is where expert content research comes in. Not only will potential new clients find you when they search for you directly, but when they stumble upon a brilliant article on your firm’s blog after searching “how does corporate tax rate change affect me Missouri,” they might explore the rest of your site and decide to make an investment. Positioning yourself as a trusted industry leader will build both your reputation and your sales base.

How can you implement research and analytics to improve your site?

Creating targeted content is a great idea, but it may seem overwhelming. Doing the research necessary to produce this kind of content is time-consuming and complicated. Partnering with a web expert to take care of your site could be just the boost your business needs. WebArc is committed to helping find gaps in the content marketplace that your business will fill perfectly. We will help you maximize your niche.

Additionally, we will follow website trends to make sure your site matches up with visual, SEO, and content standards and keeps up with the times. An important component of this is installing advanced, customized analytics tools to help you and us keep track of how your site is performing in comparison to your competitors. Our tools will help you make the most time- and cost-efficient changes to reach your audience. Without analytics data and the suggestions that stem from it, you may not know about critical mistakes your site makes or easy improvements you could make.

Assessing analytics helps with strategic site management; moving a call to action or an inquiry form away from a lesser-visited page to a page that sees much more traffic could be highly beneficial for your business. Expert help will speed the process and ensure that you are taking the right steps. If you are looking for an efficient way to grow your client base, investing in research and analytics is a great move. Contact us today to find out how we can help you maximize your content and time.

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Chantelle Gossner

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