E-Commerce Series Part 4: The Website Launch Process

Welcome back to part 4 of our 5-part e-commerce post series! Today, we’re focusing on what you should expect when it comes to launch day. 

T-Minus 5: The Website Launch Process

When the time finally comes to let the world see your brand-new website, you might feel nervous. Luckily, in most cases, you won’t need to do anything at this stage. The website launch process from a client perspective should be easy and free of snags or problems. In fact, if you haven’t chosen to be particularly hands-on with the project, you might not even be aware of the exact time your website will go live. This is one of those times in the launch process when you’ll realize how important it is to hire a good development team (more on that here). Ideally, you can just sit back, relax, and let your website launch, knowing that everything is in the capable hands of professionals. Below, we answer the FAQ’s of launch day.

Will I need to do anything on launch day?

In most cases, the answer here is no! As long as you’ve already given your development team access to all the credentials and resources they’ll need, you won’t need to do any work on the day of launch. The professionals you’re working with will handle all the behind-the-scenes, leaving you to promote your new site and focus on other aspects of your business.

What time will the website launch process actually begin?

Most development teams choose to launch new sites either very late at night or very early in the morning. This is done to ensure that there will be few users on the site in the unlikely event of any problems with the launch. If you’re curious about the specific time your particular site will be launched, the professionals responsible for launch will be happy to tell you what the plan is.

What will happen after launch?

After launch, depending on the plan for future site management you’ve chosen, you may be responsible for some aspects of the site. These often include updating bios and contact information, creating blog posts, and changing out product images. If you will be handling these items moving forward, the development team will provide training on site management toward the end of the website launch process. After your new site goes live, consider a website care plan or ongoing contract with the development team to keep things running smoothly.

We’ll be back next week with a new post about website aftercare and steps to build traffic for your new site!

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Chantelle Gossner

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