How to Get More Email Subscribers
If you have a limited advertising budget, email campaigns can be the best way to sell your product or service. Emails are a wonderful way to get the word out about your business. However, there’s one age-old problem with email marketing. Unlike social media marketing, billboards, newspaper advertisements, or search engine ads, email marketing requires a pre-existing contact list. To make matters worse, research suggests that your email list naturally degrades by over 20% each year as people change companies, opt out, or abandon old addresses. Business owners find themselves constantly asking how to get more email subscribers. Fortunately, we’re here to help you figure out how to grow your email list.
1. Create a gated offer on your website
This is one of the most popular options out there for a reason. If you have a whitepaper or document that can offer value to your prospects, have them fill in their email before they can download it. This works well with coupon codes, as well. Simply reveal them as soon as the visitor has entered their email. This is a simple, cost-effective way to get more email subscribers. For more specifics on how to implement this process, see our post about it here.
2. Have email opt-ins on every page
If you’ve ever checked your Google Analytics data, you probably know that many of your customers only visit 1 or 2 pages on your site before leaving. This means that you need to have email subscription options on each page. By doing this, you maximize visitors’ opportunities to subscribe regardless of where they enter and exit. Many business owners use the global footer to display a subscription form on every page. It’s also a good idea to have some kind of subscription option above the fold on major pages.
3. Stop asking for excessive information
Customers are increasingly concerned about the amount of data companies are collecting about them. They feel a loss of control and privacy. Furthermore, with more emails than ever pouring into inboxes worldwide, most people want to reduce the influx. For these reasons, the more information you ask for, the less likely customers are to complete the signup process. Most likely, all you need is a customer’s email address and perhaps first name. Having them check a box for what products or services they’re interested in may also be helpful, but in most cases, you really won’t need their last name or any further contact information. Keep things short and simple to make customers feel more secure.
We hope you enjoy these tips on how to get more email subscribers! What’s worked for you? Let us know in the comments.