Understanding Off-page SEO

In a previous article, we talked about the importance of On-page SEO. That should always be your starting point since it lays the foundation of any digital marketing campaign. In this article, we’d like to take it a step further and talk about what you can do outside your site to help get you moving up the ranks. Off-page SEO refers to all the optimization techniques that exist outside of your own website.

Creating or keeping up to date with your Google My Business profile

A Google My Business (GMB) profile is instrumental in the success of your business. It will show all your relevant contact information, including your phone number, website, and even directions to the location of your business.

Google My Business home page screenshot

GMB is also a game-changer for local SEO. Google will try and match search results to businesses nearest the user. When optimized properly, you’ll show up in maps near the top of the search results! Want to hang with the big boys? Optimize your GMB!

Pizza Near Me Google Business search results

External links to your site provide excellent off-page SEO

When other sites or users link back to pages on your site, search engines boost your ranking because they see your site as more credible. This referral traffic is a powerful way to improve your off-page SEO. The three tips below are all related to ensuring your site’s links end up all over the web.

Improve off-page SEO by adding a blog or resource center to your site

Ok, so a blog or resource center ON your site may not sound like an off-site optimization technique, but it is! When you add lots of content to your site, it creates a database of content indexed in search engines. That’s more content found in search engines and shared on social media with family and colleagues. 

Creating infographics to explain complex ideas

Let’s face it; sometimes, it’s easier to consume and understand complex ideas through an image than it is to process paragraphs worth of text. Infographics can help engage users, and they are also excellent resources that can be shared on social media and related blogs! When other users link to your content, it helps you gain links, which benefits your domain authority, among other valuable metrics. These metrics can help you rank higher in search results.

Finding high quality network partners

Finding others to work with directly in your industry or a related industry is often what we do at networking events. Why not carry that forward to the web? Building relationships with other respected industry professionals can help you build and improve your SEO. Having high-quality websites link back to yours is an invaluable tool to improving SEO.

Chantelle Gossner

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