Post Scheduling Tool Comparison: Loomly vs. HootSuite vs. Post Planner

If you manage business social media accounts, whether for your own business or for your clients, it’s easy to spend hours a day creating posts for different platforms. While drafting one post is a relatively simple task, it can really add up when you start to include Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. There are great tools out there for scheduling Instagram posts or Facebook posts, but if you are managing multiple platforms, it makes far more sense to get a post scheduling tool that can handle all the different kinds of social media you rely on.

How should you choose a post scheduling tool?

Fortunately, there are lots of options for post scheduling tools on the market. Unfortunately, this can make the process of finding the perfect tool for you incredibly overwhelming. Having been through this process ourselves, we are here to help. Below, we provide an at-a-glance comparison of three of the most popular post scheduling tools. Depending on your business model, different features may be important to you. Maybe you need to grant access to an additional user so your employee can manage social media scheduling; perhaps you’re looking for help generating content ideas. There are different options for every need and budget! Check out our analysis of the HootSuite vs. Loomly vs. PostPlanner debate!

All three of these services have 3 different tiers you can subscribe to, so we have chosen the tier from each tool that allows 10 social profiles. Hopefully, this means we are comparing prices and add-ons for roughly equivalent services. For that purpose, the chart below applies to Loomly’s Base plan, HootSuite’s Professional plan, and Post Planner’s Solo plan. All included information is based on details from each company’s website at time of writing.

Social Media Post Scheduling Tool Comparison Table


Hootsuite Loomly

Post Planner

Price per month*

$49 $25



1 2


Number of Scheduled posts

Unlimited Unlimited



Report templates Basic analytics available

Analytics overview

Social profiles

10 10



Monitor incoming messages and social inboxes Respond to comments and reactions from popular social platforms

No interaction features are listed in Post Planner’s pricing tables

Media library

Ability to access your own media repository and add media to posts from the dashboard Unlimited storage for photos, videos, and post templates

20mb visual storage database

Content discovery

No Yes, post ideas based on RSS feeds, Twitter trends, and more

Yes, ability to curate and share top-performing posts

Extras/unique points

Bulk scheduling and publishing calendar to see all posts laid out in one place Hashtag suggestions, ability to comment/approve posts within the team

Ability to automatically re-queue top-performing posts

*if billed annually
Has this table helped you find the perfect social media post scheduling tool for your business? Let us know!

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Chantelle Gossner

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