Your homepage is the first stop on your website for many of your visitors, and it may be the place that is most likely to see organic traffic. It has to wear a lot of hats. Since users tend to leave sites in the first 10-20 seconds of their visit, your website homepage has to be exceptionally clear and direct. By including these crucial elements, you can turn that 10-20 seconds into an email subscription or inquiry call.
1. A unique value proposition
Above all, it is important that your website homepage immediately makes clear what your business does. The most common choice of above-the-fold content on successful sites is a unique value proposition, and that’s true for a reason. The brief, catchy one-sentence pitch you’re probably thinking of is certainly part of a website’s UVP, but there’s a little more to it. If you want more tips on developing your own, check out this article.
2. Navigation to your most-visited pages
If your users are ready to navigate beyond your website homepage, they need to know where to go. Figure out which pages on your site are visited the most or have the lowest bounce rate. Those are likely the ones you’ll want to include on the homepage menu. Remember that you don’t want to overwhelm visitors with too many options. Often, it’s best to stick to 5 or 6 main menu options and then have other navigation options as sub-menu items or footer links.
3. An effective call to action
You want to give your visitors the option to jump into your sales funnel. Often, users who have only seen the homepage are not committed enough to spend money or reach out to you personally. As such, it’s a good idea to give them lower-commitment calls to action. Subscribing to an email newsletter is a common option; as the site owner, you can create a pop-up that offers 10% off their first purchase or a free demo of your service in exchange for their email address.
4. Contact information
If your users have questions or are ready to reach out about a consultation, you want to make sure they know how to contact you. Include the best method for contacting you on the homepage, whether that is a phone number, email, or support portal. This way, your potential clients will know how to get in touch with you. While you can include contact info elsewhere on the homepage, it often goes in the global footer. Read more tips about footer design.
If you want a stunning homepage and the long-lasting support to keep it in tip-top shape, reach out to us about your project here.