Maybe you are building a brand-new website and aren’t sure what to include, or perhaps you aren’t currently getting the desired return on investment from your website. If you’re looking for the key to getting more traffic and more customers, content is the secret weapon you’ve been looking for. The look of your online home is crucial, but your written content may be even more important. Experts suggest that writing amazing content is the most important factor in getting your customers to engage with your brand and interact with your business in the ways that count.
Regardless of whether you’re an old hand looking to improve or a novice attempting to write your own content for the first time, there are steps you can take to make sure people are engaging with your website.
3 Ideas to Make Your Website Content Better
1. Check out your competitors’ websites
It’s always a good idea to be aware of what your competitors are doing. Conducting a thorough analysis of other businesses in your industry, both at a regional level and at a broader one, can really help you determine your direction. Do they have pages you don’t have? Are they using a vastly different tone or vernacular?
It goes without saying that your content still needs to be original and unique to your brand, but scoping out the competition can give you fresh ideas and let you know if you’re heading in the wrong direction.
2. Hire a copyeditor who specializes in website content
You probably have an accountant and an attorney who you contact when you need specialized expertise to make sure you get things right in your business. Doing the same with your content and marketing is a fantastic idea. Even if you can’t afford to retain a content expert in the long term, you can always find a freelancer or agency who can take a look at your content and improve it for you. Often, the agency that takes care of your website maintenance will have a content expert on staff or will be able to recommend someone in the industry.
3. Install Google Analytics to check your performance and modify tactics accordingly
If you don’t have Google Analytics active on your website, you’re missing out on valuable insights. Get the data about who comes to your website and what brings them there. Knowing which pages get the longest session time, which landing pages are the most popular, and where people tend to exit your site can tell you so much about where your content needs improvement and where you are hitting the mark. Don’t know where to get started? Check out our step-by-step instructions for setting up the Google Analytics reports that really matter for your business.
Content is such a critical part of your site that it can’t be overlooked – it needs regular attention. Following these tips will help you build your audience and connect with your potential clients!
