2023 has been a year full of challenges and successes. With the end of the year nearly upon us, we’re looking back on how 2023 shaped us and looking forward to what 2024 will hold.
A Message from our CEO, Tom Legens
As we reflect on 2023 at WebArc, it’s been a remarkable year of growth and excellence. We’ve bolstered our dynamic team with fresh talent, bringing new ideas and energy that have significantly enhanced the quality of our services. Looking ahead to 2024, we’re excited to expand our offerings, opening up more avenues to propel your businesses forward. Our commitment to enriching the lives of our team members remains steadfast, knowing that their growth directly translates to the success we bring to your projects. Thank you for your continued trust in us; we’re eager to embark on this journey of mutual growth and achievement in the year ahead.
What to Look Forward to in 2024: A Word from our COO, Michele Jones
2024 is going to be all about leveling up. We are working on some infrastructure changes that we will be rolling out next year that will help your sites to perform better and faster. We are working on new processes and more training to be able to assist you better.
You will be seeing more information coming from us in the upcoming months about changes for how we handle your website, more tools and services that we can offer you, and ways to grow online. With over a decade of experience in internet security and WordPress, I have a passion for sharing that knowledge with my clients so that we can all do better online.
Plus, get ready for our big brand change! We are so excited to be changing and evolving in 2024 and the brand change to AutoPilot Web puts us in the direction of that growth. Please make sure to follow us on social media (once we have them up!) for great nuggets of information about our company and the online world we live in. We are excited for what the new year is bringing to Web Arc and can’t wait!
A Retrospective on 2023
This year has been nothing if not eventful! Here are a few of our biggest milestones.
New team members: Welcoming Michele Jones as our Chief Operations Officer and Jen Aschenbrenner as our Customer Support Manager has been a pivotal highlight of the year. Michele’s rich experience in the WordPress community embodies the spirit of continuous learning and excellence that defines our dynamic team, and Jen’s decade-long dedication to customer service enables us to be more responsive and solutions-oriented than ever. Both additions bring unique strengths and perspectives that complement the diverse tapestry of our team. As we close this chapter and look forward to the one to come, we are excited about the innovation and collaboration that Jen and Michele infuse into the WebArc family.
Rebrand: We are reinforcing our commitment to deliver quality work at a competitive price and on a timeline that’s conducive to growth. In the process of examining our values, we found we were ready for a new direction. That’s why we are rebranding to become AutoPilot Web. This is more than just a change of name and logo. We want to make sure that handling your website and online presence so that you can focus on running your business is at the core of our identity.
Service expansion: With this rebrand comes an expansion of our services and our ability to serve our clients. AutoPilot Web now offers a comprehensive suite of services to elevate your online presence and drive success.
- Authority building services to create and promote your business’ identity, including branding and design, reputation management, content strategy, and social media
- Marketing solutions to get you more prospects and more clients, including digital advertising, email marketing, social media marketing, and analytics
- Website services to elevate your user experience and make your website more valuable, such as conversion rate optimization, technical SEO, audits and compliance, and core web vitals
Individual team goals for 2024
Our team is eagerly looking forward to the year ahead, and we can’t wait to work on our goals and ambitions, both professionally and personally. Here’s what everyone is hoping to achieve in 2024.
- Tom – Sell 2 new recurring packages per month and take more time off!
- Michele – Finish getting our Intranet set up and finishing my Leadership Course.
- Chantelle – Gain more knowledge about local SEO to improve our Google My Business optimizations, local keyword research, and more to get our clients noticed in their target markets.
- Jen – Make it a month without an appliance needing to be replaced and get our processes fully documented.
- Ragnyl – Learning more tech skills in Udemy.
